July 16, 2010 by popscigh

RTDs
What is that mess of cans and broken glass on the sides of the road, on the sidewalks and even in peoples’ front yards?
Uh-Oh! These are not beer or soft drink containers; they are the fallout from last night’s Alcopop binge drinking sessions. They were most likely bought from the Pub or Bottle Store ‘off-licence’ for partygoers who have since disposed of the empties via their car windows.
So what are Alcopops, you might ask? They are the flavoured alcoholic beverages Australians and New Zealanders refer to as RTDs or ‘Ready To Drink’ products. Most have a Vodka base (ethanol about 5% to 9% by volume) with distilled water and tricked up with a selection of flavours like fruit essences and cola as well as colourants, sugars, stabilizers and preservatives.
RTDs come in colourful packaging with bright labels and fancy names on coloured glass bottles or decorated cans – reds, blacks, greens, silver, gold, purple and other eye catching images. Bottles hold only 270 to 330 millilitres while aluminium cans may be smaller at 250 millilitres.
So how could younger people resist these products? They are cleverly small enough to fit in your pocket, they are probably cheaper to buy than a Big Mac and they are the perfect missiles to hurl at letterboxes on the way home.